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diff --git a/2005/flow-accounting-ols2005/OLS2005/cannon/cannon-abstract.tex b/2005/flow-accounting-ols2005/OLS2005/cannon/cannon-abstract.tex new file mode 100644 index 0000000..5accce1 --- /dev/null +++ b/2005/flow-accounting-ols2005/OLS2005/cannon/cannon-abstract.tex @@ -0,0 +1,34 @@ + +% How to talk to Business people about the value of Open Source +% Art Cannon (acannon@us.ibm.com) + +The basic tenet of any business is to make +profit by capitalizing on market opportunities +when they present themselves. A visionary may +be able to see the convergence of various +technologies and accurately predict a paradigm +shift. It is left to the business person to +know who to listen to, and when and how to +act. It is much easier to do this if one +remains flexible (open to new ideas) and has a +business information technology process which +accommodates change. When executed properly, +use of disruptive technology can bring both a +tactical and strategic advantage. + +In this world, \textit{there are 10 types of people, those that understand binary and those that do not.} +Consider this talk an introduction which +will give people who do understand some +insight into how to market and sell, to people +who do not understand. I intend to provide the +participants with a common approach to selling +and implementing their ideas with their +customers (internal or external). It will +provide a common understanding of how to +approach selling by understanding +requirements, pain points and vocabulary. +Acquisition costs can be minuscule compared to +operating costs. I will include examination of +some of the costs of open source adoption and +an understanding of why its adoption will and +does vary by geography. |