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How to do Embedded Linux [not] right
Lessons Learnt (chip maker)
Chip Product Managers need to learn
There's more Linux use with their chips than they ever learn
Their customers are not just the tier-one customers
If you want to support Linux, do it the mainline way. If you support only N number of distributions, your 'N' will be growing and you'll be wasting R&D resources to support each one of them
That there is no single 'contact window' / entity for Linux
The big change is the FOSS development model, not the Linux API's
Linux-aware customers care not only about performance+price, but also about the quality of the Linux port code
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